Website Promotion for SME’s.
As part of my webdesign services for small businesses I undertake the promotion of sites, SEO, Link building, banner advertising and PPC.
At times you can put all your efforts into promoting a site and start traffic coming in, then the client will phone you and say “Client X didn’t even know we had a website”, and thats obviously my fault.
So I’ve included here some of the things I recommend my clients, and all small businesses should:
- Ensure that all marketing materials have a website and email address as well as phone etc. give people the opportunity to contact you they way they want (within limits of course).
- If a potential customer requires further information, ask if they would like to receive it via email as well or instead of snail mail.
- Where possible have a “Quote this number for a…….” advert on PPC landing pages, particularly if sales aren’t completed online.
- Tell people that all up to date pricing/information is available on the website, and of course make sure that indeed up to date pricing and information are available on the website.
- Put a note or compliments slip in with orders or information packs etc. informing people of your sparkly website.
- When you email make sure the website details and emai details are present in the signature or similar.
- Make sure that the email you use is @yourcompanyname.co.uk using free email providers looks cheap and unprofessional.
and possibly one of the most important things, not just for your website but for any form of advertising.
- Where did you hear about our company?
Its suprising how many clients say “the website isn’t generating business” when there not even tracking where the business is coming from. I know we have stats etc. but if a products isn’t sold online and needs real world contact to complete sales, it can be hard to track.
If a company has invested time and/or money in a website make sure you promote it to your current customers and contacts, if not having or them not knowing about your website makes them look at other companies then your loosing money, make sure you know where new customers are coming from, and as a result which advertising is working and make sure your site is up to date and working.
